Marketing Data Analyst

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

Please note: This role requires mobile experience. Please outline any mobile experience you have at your current/previous role in your cover letter as part of your application. Any candidate who does not provide this information will be automatically rejected

Marketing Data Analyst

This role will report to our Head of Data and will work closely with our Product and User Acquisition teams. Your primary responsibility will be to provide the UA team with analysis, dashboards and insights to enable them to optimise UA and Marketing’s activity. As our Data and User Acquisition roadmaps take shape, additional opportunities to grow will be available via more advanced techniques in LTV modelling, user segmentation and prediction.

This role suits an individual who has the desire to not only to progress their career as an Analyst, but also play a key part in achieving Trailmix’s mission: to foster a culture of trust, respect and creativity which allows us to make beautiful long lasting games that can be played by everyone.

Some of your core responsibilities will include:

  • Scope, design and build dashboards and self-serve tools for UA optimisation
  • Analyse UA performance and deep dive into UA Data to answer questions posed by the team
  • Proactively monitor the main KPIs and UA data on a daily basis
  • Share performance insights or recommendations based on the analysis with a team
  • Undertake market research using 3rd party tools

The requirements to be considered for this role:

  • Understanding of performance marketing in a games/app context, including familiarity with industry platforms & tools and attribution logic
  • SQL experience
  • Candidates will typically have around 4+ years experience in a similar role
  • Demonstrated experience of using Analytical thinking to drive commercial outcomes
  • Experience within, or a passion for games
  • A background, or interest in Statistics is advantageous
  • Great communication skills


Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.


  • Flexible working
  • Contributory Pension
  • Tax advantaged Stock options
  • Fully comprehensive Private Medical Care (premiums paid by Trailmix)
  • 28 days Holiday (including 3 company holiday days around Christmas)
  • Free drinks and snacks in the office
  • Company gifts and swag
  • Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.