Marketing Lead

Trailmix is an award-winning studio based in the heart of London, backed by mobile giant Supercell. We’re actively growing the talented team behind our debut game, Love & Pies, which is set to be the next free-to-play mobile hit.

We’re looking for the best Marketing Lead to join us on the journey of extraordinary growth.

As a Marketing Lead, you will build and drive brand and product marketing strategies for our award winning game, Love & Pies. You will own, develop and enhance the audience insight by analysing data, social channels and app stores, partnering with cross functional teams. The role will require your strategic and tactical skills to conceptualise and execute impactful campaigns. You will also help define and implement a product marketing vision that creates new acquisition opportunities, retains our current players, and helps steer the product roadmap.

Key responsibilities and scope:

• Help set up and define Love & Pies audience profile and brand positioning for long-term growth.
• Diversify acquisition efforts and start to build up brand awareness.
• Integrated marketing to live-ops campaigns and more retention/reengagement oriented marketing
• Nurture synergies between Performance Marketing to deliver the most effective marketing funnel and analyse the organic growth/impact

Requirements:

• Proven experience in mobile app marketing, ideally in mobile games with a track record of success and tangible results
• Growth Marketing hands on knowledge is a plus (Influencer Marketing, ASO etc)
• Experience formulating marketing strategies for multi-million dollar top grossing apps
• A creative and analytical approach to driving improvements
• Strong team player with the experience and a keen interest in working cross-functionally

Location:

Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.

Benefits:

• Flexible working
• Contributory Pension
• Tax advantaged Stock options
• Fully comprehensive Private Medical Care (premiums paid by Trailmix)
• 28 days Holiday (including 3 company holiday days around Christmas)
• Free drinks and snacks in the office
• Company gifts and swag
• Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.