Marketing Manager (London or Berlin)

We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About the role

As a Marketing Manager, you will be joining our ambitious marketing team at Trailmix to support the marketing strategies for our successful global game, Love & Pies. This role will require your tactical and hands-on skills. You will work closely with a team of smart and passionate marketers, project managers, and artists to conceptualise and execute impactful marketing campaigns. Most importantly, you will have tons of fun generating lots of creative ideas with the support of the team.

Responsibilities

• Support app store optimisation with keyword analysis, creative testing and maximising the usage of custom product pages and store listings.
• Plan and coordinate marketing campaigns across various marketing channels to support in-game feature launches and live ops events.  
• Drive new initiatives and suggest captivating campaign ideas to create experiences that resonate with our audience, ultimately increasing organic installs and engagement.
• Help identify CRM strategies by exploring new tool integration, tracking setup, and working on the full lifecycle to build a streamlined communication channel.
• Study the audience through surveys and research to identify market trends, audience insights, positioning, and main competitors.

Requirements

• Proven experience in mobile app marketing, ideally in mobile games.
• Excellent communication and interpersonal skills.
• Hands-on knowledge of Growth Marketing, including App Store Optimisation, Push Notification, and various types of marketing media buying.
• Creative and out of the box thinking with an analytical approach to measure the business impact.
• Strong team player with the experience and a keen interest in working cross-functionally.

Location - London or Berlin

This role can be based at either our London or Berlin studio

Trailmix London is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our studios in London Kings Cross with the remaining 2 days available to work from home.

Trailmix Berlin is a brand new team on a smaller scale during its start up phase so we are focusing on a more studio (in person) approach while the team grows.

Benefits

• Flexible working
• Contributory Pension
• Fully comprehensive Private Medical Care (premiums paid by Trailmix)
• 28 days Holiday (including 3 company holiday days around Christmas)
• Free drinks and snacks in the office
• Company gifts and swag
• Socials and events

Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.