Product Marketing Manager

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About the role:

As a Product Marketing Manager,  you will build and drive product marketing strategies for our successful game, Love & Pies. You will own, develop and enhance the audience insight across organic / paid users by analyzing data, marketing creatives, social channels and app stores, partnering with cross functional teams.  The role will require your strategic and tactical skills to conceptualise and execute impactful campaigns. You will also help define and implement a product vision that creates new acquisition opportunities, retains our current players, and helps steer the product roadmap.

Key responsibilities and scope:

  • Help set up Love & Pies user acquisition efforts for scale & long-term growth.
  • Diversifying your acquisition efforts &  start building up your brand awareness.
  • Integrated marketing to live-ops campaigns and more retention/reengagement oriented marketing
  • Communicate key product features, events and milestones with Growth Marketing team and Game teams to leverage the activities in marketing communications
  • Strategically test and improve the install funnel with a pipeline from paid marketing assets to the first open and analyse the organic growth/impact
  • Ensure goals and incentives are aligned across all functions including game team, live operations, marketing creative, lifecycle, paid acquisition, social and app store optimisation
  • Take ownership and establish a Product Marketing vision and feed that into our product  roadmap to grow our game
  • Prepare localised Go To Market strategy to launch in the new regional market
  • Working with artists and social/community managers to develop a vision for community offering innovative ideas to generate maximum visibility of the game
  • Define and profile the target audience and help develop our brand positioning (including brand values, tone of voice) to ensure excellence and consistency across all marketing functions

Requirements:

  • Proven experience in mobile app marketing, ideally in mobile games with a track record of success and tangible results
  • Growth Marketing hands on knowledge is a plus (Performance Marketing, ASO etc)
  • Experience building and executing influencer marketing plans
  • Experience formulating marketing strategies for multi-million dollar top grossing apps
  • A creative and analytical approach to driving improvements
  • Strong team player with the experience and a keen interest in working cross-functionally
  • Excellent written and spoken communication skills

Location:

Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.

Benefits:

  • Contributory Pension
  • Tax advantaged Stock options
  • Fully comprehensive Private Medical Care (premiums paid by Trailmix)
  • 28 days Holiday (including 3 company holiday days around Christmas)
  • Free drinks and snacks in the office
  • Company gifts and swag
  • Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.