We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.
We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.
About the role:
As a Product Marketing Manager, you will build and drive product marketing strategies for our successful game, Love & Pies. You will own, develop and enhance the audience insight across organic / paid users by analyzing data, marketing creatives, social channels and app stores, partnering with cross functional teams. The role will require your strategic and tactical skills to conceptualise and execute impactful campaigns. You will also help define and implement a product vision that creates new acquisition opportunities, retains our current players, and helps steer the product roadmap.
Key responsibilities and scope:
Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.
Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.