Senior UA Manager

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Trailmix is the maker of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

Senior UA Manager

We are looking for a Senior UA Manager who will join us on the journey of extraordinary growth. You will be working alongside the best and brightest team and be part of executing UA strategies for our successful title Love & Pies, leveraging multi-million dollar budgets to drive profitable growth globally.

Our ideal candidate has strong operational skills and enjoys full autonomy to set the UA plan within the respective channels. This role is perfect for someone who has the ambition to make a tangible impact on the business and is always looking for new and innovative ways to improve our daily operations.

What you will do:

  • Execute and optimise performance campaigns on major networks such as Facebook, TikTok, Apple Search, and other programmatic platforms.
  • Deep-dive into the details of ongoing performance analysis and conduct creative & targeting A/B tests in order to meet ROAS targets.
  • Monitor and optimise ad placement and bids to ensure all game adverts provide the best players' experience and strong ad revenues.
  • Deliver business value by building relationships with external partners.
  • Work collaboratively with the Product, Creative, and Data functions at Trailmix
  • Keep up to date with the latest data/privacy updates and trends in mobile gaming

What you will need:

  • 5+ years of UA experience in mobile games is a must
  • F2P and IAP-focused game experience is an advantage
  • Analytical thinking and the ability to read & understand data
  • Interest in learning more about ad monetisation and overall growth strategy
  • Tableau, Looker, or other data visualisation tool experience is a plus


Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.


  • Flexible working
  • Contributory Pension
  • Tax-advantaged Stock options
  • Fully comprehensive Private Medical Care (premiums paid by Trailmix)
  • 28 days Holiday (including 3 company holiday days around Christmas)
  • Free drinks and snacks in the office
  • Company gifts and swag
  • Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.