Social Media Manager

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

Social Media Manager:

As a Social Media Manager, you will be joining a constantly developing and growing marketing team at Trailmix. You will be responsible for developing and executing social media engagement for Love & Pies. Working in the marketing team, you will connect with our players, constantly boosting their engagement by inspiring and empowering them.

You will be the essential link between Love & Pies’s marketing and our players, enabling constant interest and viral. This opportunity is fantastic for someone very ambitious and passionate about provoking positive emotions for a beautiful, diverse, nourishing and long-lasting game that can be played by everyone.

What you will do:

  • Develop and execute social media strategies by activating best-in-class social campaigns across key channels (such as Facebook, Instagram, TikTok, Youtube, Twitter and Pinterest)
  • Be responsible for all social media channels; plan, curate and publish exciting marketing content for our audience
  • Build out immersive worlds for our Love & Pies fans and identify opportunities for innovation and virality
  • Deliver inspiring and relevant content that is channel-centric, utilising our current marketing campaigns and in-game live-ops events
  • Act as a data-driven campaign expert
  • Monitor and analyse content engagement rates, reporting on learnings to our game team
  • Collaborate closely with other internal teams (Marketing, Player Experience, Content Design, etc) and work effectively with external partners

What you will need:

  • Excellent communication and interpersonal skills
  • A good understanding of the power of storytelling as a marketing tool and the importance of brand consistency
  • Understanding of social media strategy and relevant tools
  • An early adopter of marketing trends and always looking to stay ahead of an ever-changing social media landscape
  • Proven experience as a social media manager
  • Outstanding English writing skills and an excellent understanding of the North American market and culture
  • You are comfortable being in front of a camera to be yourself


Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.


  • Flexible working
  • Contributory Pension
  • Tax advantaged Stock options
  • Fully comprehensive Private Medical Care (premiums paid by Trailmix)
  • 28 days Holiday (including 3 company holiday days around Christmas)
  • Free drinks and snacks in the office
  • Company gifts and swag
  • Socials and events

Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.