UA Team Lead

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

UA Team Lead

We’re looking for a UA Team Lead who will join us on the journey of extraordinary growth. This role will report to our Head of UA and manage our talented internal UA managers. You will lead the planning and execution of UA strategies for our successful title Love & Pies, leveraging multi-million dollar budgets to drive profitable growth globally.

Our ideal candidate has team management experience and strong operational skills. This role is perfect for someone who has the ambition to build a best-in-class UA team and always looking for new and innovative ways to improve our daily operations.

What you will do:

  • Oversee the UA budget & performance and lead our experienced/talented UA managers, helping them to make the best decisions on each UA channel
  • Be very hands-on, meaning that you will need to execute and optimise the campaigns for the key channels and understand deeply how the algorithm works
  • Drive a culture of experimentation on all existing UA channels while also exploring new opportunities
  • Work alongside UA/Marketing/Creative/Data team and help redefine what UA excellence looks like
  • Manage ad monetisation and optimise weekly/monthly/quarterly experiments working with the product team and the whole network partners
  • Report main results to the leadership team, along with clear next steps and priorities for the business needs.
  • Build relationship with our external networks and partners to bring extra business value
  • Keep up to date with the latest technology and trends in mobile gaming

What you will need:

  • Demonstrated ability to effectively manage and optimise a multi-million dollar budget
  • Balance of data-driven analytical skills and understanding of creatives
  • Willing to learn knowledge about ad monetisation including waterfall management
  • Excellent communication, interpersonal, and presentation skills
  • Proven success in leading/managing a UA-driven game


Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.


  • Flexible working
  • Contributory Pension
  • Tax advantaged Stock options
  • Fully comprehensive Private Medical Care (premiums paid by Trailmix)
  • 28 days Holiday (including 3 company holiday days around Christmas)
  • Free drinks and snacks in the office
  • Company gifts and swag
  • Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.