Game Lead

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About the role

This is a rare opportunity to lead the team and vision of our marquee F2P mobile hit game, Love & Pies.

The ideal candidate will be a strong product leader, great communicator and the inspirational glue between the team members. Highly analytical, driven and capable of setting a clear and effective product and business strategy all while maintaining a sensitivity to the holistic player experience.

This role requires an enthusiastic and driven individual who understands what makes F2P games tick, has a long-term growth mindset and is willing to roll up their sleeves to ensure the vision is delivered.


Business Ownership

  • Holds P&L responsibility for the game, setting and achieving financial forecasts and goals in alignment with company expectations, while consulting with C-level executives and maintaining ultimate accountability for guiding the team to meet these objectives

Team Leadership

  • Manages the project's leadership team in consultation with company functional leaders, providing guidance and direction to ensure all functional aspects of the game succeed, maintaining a clear vision and accountability as the game's guardian
  • Is able to serve as both direct manager for the team leadership group (Lead +) as needed and provide mentorship and guidance

Strategy and Vision

  • Responsible for defining and communicating the game project's strategy aligned with the company's vision, rallying the team around an intelligent, exciting plan, and developing strategic insights based on a deep understanding of the game, its genre, and the marketplace

Lifecycle Management

  • Oversees understanding and communicating the operational, business, and player value of the game, swiftly reacting to changes with the help of the team, and continuously improving key metrics like Lifetime Value (LTV), Return on Ad Spend (ROAS), player sentiment, and quality as per various core functions

Execution and Accountability

  • Responsible for overseeing all project executions and outcomes, mentoring discipline leads for exceptional function performance, communicating progress to the executive team, and driving strategic integration across functions
  • Maintains an understanding of the industry dynamics and the game's position within it, ensuring team focus and strategic adaptability, while also contributing individually in operations, creative, or product areas as needed.
  • Focuses on supporting senior members and team leaders in developing clear communication methods for all stakeholders, oversees the quality of external and upper management communications under the COO's guidance, and plays a key role in managing core business and project leadership, contributing to the company's overall portfolio strategy with a company-wide impact.


  • Director level + experience in Operational Product roles
  • Proven track record of growing, and is an expert in, F2P game business. Bonus points for casual games experience
  • Experience leading a live game team and dealing with a community of players
  • Superb communication, people and leadership skills
  • Willing to roll up your sleeves and work directly on the product where necessary
  • Driven yet humble attitude. Entrepreneurial mindset

Our London Studio Location

At Trailmix, we've embraced a hybrid work model, balancing in-person collaboration and remote flexibility. Our team gathers at our vibrant studio in Kings X three days a week—Mondays, Thursdays, and Fridays—while enjoying the convenience of remote work for the remaining days.

Our Benefits

  • Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.
  • Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.
  • Building Connections: Join us every Friday for a team lunch courtesy of Just Eat -  a chance to connect and recharge for the week ahead..
  • Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.
  • Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.
  • Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.
  • Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.
  • Trailbreak: We close the office for one week each year to give the whole team time off to recharge and reset.
  • Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.
  • Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.
  • Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.