Meet the Team

The Trailmix team is ambitious, hard-working, energetic, fun-loving and respectful. We have an incredible array of skills represented, boast people from around the world, and have a wealth of experience in mobile games and beyond. Find out more about the people behind Love & Pies.

11
Nationalities
200+
Years of Industry Experience
4
Office dogs
Hollie
Game Artist

As a game artist, the bulk of Hollie’s time is focused on animation, although her work also includes artwork design, Spine rigging, and character design. Her background as an artist has mainly been in mobile gaming, although it also includes stints on children’s television and in film VFX.

What’s the most important part of your job?
Making the game look pretty!

What did you want to be when you grew up?
I wanted to either illustrate characters on cereal boxes, or draw comics for the Beano.

What is a typical day like for you?
Wake up at the crack of dawn to attend to my dog, drink lots of coffee, make cool creative stuff at work, chill out at home with my girlfriend!

Richard
CTO

As CTO for Trailmix, Richard brings 14 years of game development experience to the role, including roles as CTO at Halfbrick and Studio Tech Director at King. He writes code and works to ensure that we have an amazing and technically sustainable game.‍

What’s your favourite thing about working for Trailmix?‍
The people and the size. We’re small enough that everyone has a big impact on many aspects of the game, and we have a team that’s passionate about making something amazing.‍

What is something in the games industry that you would like to fix?
Team-wise, I want more diversity. Product-wise, I want to see gaming experiences crafted for all of life’s contexts.‍

What did you want to be when you grew up?
Programmer, ideally in games, for as long as I can remember.

Mat
Lead Game Designer

Mat’s role sees him tackle anything related to game design, with a specific focus on meta systems and game economy. He brings 15 years of games industry experience to his position here, including some five years as a lead game designer at King.

What is something in the games industry that you would like to fix?
I'd like to show that f2p mobile games can be a force for good, and to inject some soul into the proceedings .

What is a typical day like for you?
Walking to work, claiming the daily rewards from whichever mobile games I'm playing at the moment, working on game systems with talented people, listening to heavy music, beating everyone at Trailmix at any game that involves subterfuge.

What is your favourite word, and what does it mean?
There's an episode of Pinky and The Brain where The Brain builds a whole standup career around saying the word "repugnant". It left a big impression on me.

Alice
Narrative Designer

Alice is Trailmix's Content Designer, helping to make our story as awesome as possible, and responsible for implementing the story into the game.

What is something in the games industry that you would like to fix?
It would be cool to see less 'follow the leader' and more experimentation and creativity in casual mobile games! 

What is a typical day like for you?
It always starts with coffee! My work changes a lot depending on the game's current needs - sometimes reviewing scripts is top priority, other times bringing a script to life by creating cutscenes in Unity is the bulk of my day. I work closely with our writer to decide the story direction and spend a lot of time liaising with art, working out how we will use visuals to tell our story. After work it's usually writing, D&D or binging webcomics!

Tell us one unusual fact about you.
I have over 6000 hours logged in Roll20 - the site I use to play D&D games :o My teammates may not find this surprising...

Laura
Lead Writer

Although Laura now lives in New Zealand she still works with us a freelancer. As our writer and chief dramaturgist, Laura creates the game world, stories and characters, as well as writing scripts and dialogue. Laura has over 12 years experience as a professional screenwriter, and has worked in games, television, film and webseries.

What first drew you to Trailmix?
Although I had freelanced on games, this was my first full-time role in the games industry, and as soon as I interviewed for the job and met the team I knew I wanted to be part of things here!

If you were a character in a video game, who would you be?
I just finished the remake of Link’s Awakening and I’d definitely be the girl who sings to the whale and likes to hang out in Animal Village.

What is your favourite word, and what does it mean?
Technical - it includes an equal number of letters from every line of the keyboard, and possibly shows how nerdy I am.

Caro
CEO and Co-Founder

As CEO, Caro directs the operations of Trailmix - she builds and leads the team, liaises with external partners, manages finances, and sets the strategy and direction. While initially working as a management consultant in financial services, Caro moved into the games industry 10 years ago and hasn’t looked back since.

What values drive you?
Collaboration. It’s always incredible to see what we can do when we work together. I also prefer collaborative games over competitive games. :) 

What is something in the games industry that you would like to fix? 
Mobile games can be played by anyone and they should also be made by anyone. I think if the people who make the games ‘look’ more like our audience they will respect our audience more as well. 

What is your favourite word, and what does it mean? 
Gemütlichkeit. It’s German and it’s a state of feeling warmth, friendliness, sense of belonging. It’s like being cozy at home with your family and friends eating home cooked food and just being together (ideally it’s snowing or raining outside and you don’t have to leave the house). My goal is to make the Trailmix office feel a little bit like this too.

Jakub
Lead Developer

Fueled by coffee, Jakub works on game development, technological R&D, problem solving and occasional IT support. He started his career working in the web industry before moving to video games.

What’s the most important part of your job?
Morning coffee, solid code and pleasing gameplay implementations.

What do you enjoy doing when you’re not working?
Landscape Photography

What is something in the games industry that you would like to fix?
Games should be more accessible.

Tristan
Chief Creative Officer and Co-Founder

As the creative lead for Trailmix, Tristan is responsible for helping drive the team towards a united vision. His role encompasses prototyping, writing game design documents, creating/testing levels, and working closely with everyone in the team. Tristan started out making games as a child, and has been working in the industry for over 14 years.

If you were a character in a video game, who would you be?
Tails, from the Sonic games. As a kid I always was, anyway.

What is something in the games industry that you would like to fix?
Every human on this planet plays, and as a species we recognise how important it is for growth and development. So why doesn’t every human play video games? That’s on us as an industry, and it’s about accessibility, a diversity of voices, and generally breaking out of the constrained walls we’re currently in of what a video game “ought” to be. If I can do a tiny bit to move this along, I’ll be really happy.

Cats or dogs?
Cats

Bex
Game Developer

Game developer Bex writes code to help us bring the best experience to our players. After completing a degree in computer science and maths, Bex spent three years making mobile racing games before moving to Trailmix.

What’s the most important part of your job?
Making sure the artists and designers and I are all on the same page about what we're making!

What is something in the games industry that you would like to fix?
I definitely won't be able to fix it by myself, but I've noticed that while there have been a lot of movements towards getting more women working in games, I think it's time for the industry to see that there are more axes of diversity than just the binary genders - structurally, the industry can do better at hiring people of colour, people with disabilities, people who are trans, etc.

What do you enjoy doing when you’re not working?
I'm an official for London Roller Derby in my spare time - do not start asking me questions about the rules for roller derby because you'll never escape.

Sean
Lead Artist

The very first team member hired by Tristan and Caro, Sean draws, paints and animates, as well as drinks a lot of tea. Although a career in animation originally beckoned, Sean was quickly drawn in to the world of games, where he enjoys exploring the evolution of the medium.

What’s your favourite thing about working for Trailmix?
Working in a small but super skilled team! 

If you were a character in a video game, who would you be?
Prince of Persia, with the ability to turn back time!

What is a typical day like for you?
Tea, talk, draw, tea, plan, tea, technical brain overload, tea, paint, tea, ponder scrapping and starting over my work.

Neo
Game Artist

Game artist Irineo worked on a variety of games for mobile before starting his role at Trailmix. Here, he makes and animates characters and objects for the game, and bakes a mean cornbread.

What is something in the games industry that you would like to fix?
I would like to see more studios challenging casual puzzle games and also focusing on a much more developed meta.

What do you enjoy doing when you’re not working?
Making trash rap music, going to the gym, working on personal artworks.

What did you want to be when you grew up?
When I was 6, I wanted to be a bowl of cereal but thought astronaut might be more financially stable.

Matt
Game Artist

Game Artist Matthew made the leap into the games industry after working on an animated TV show, so he brings experience in games and animation to his role at Trailmix. Here, he works on everything from design concepts to in-game assets.

What values drive you?
I want to better myself in every aspect, I like to see myself as a constant work in progress.

What is something in the games industry that you would like to fix?
A more healthy representation of the eclectic audience who play games. 

Tell us one unusual fact about you.
As a baby I was once in a Tescos advert, stark naked.

FD Matt
Finance Director

Our fiscal mastermind Matt is Trailmix's Finance Director - or 'Funance' Director as he sometimes calls himself.  As Finance Director Matt over see how we make and spend money, and most essentially, he's the one to set up the Trailmix bar tab.

What 3 words would you use to describe Trailmix? Passionate. Silly. Talented.

What first drew you to Trailmix?The hype!

If you were a character in a video game, who would you be?There’s a mage in League of Legends (one of my favourite games) called Veigar who is seen as this evil character who studies dark sorcery and tries to portray himself as a ‘master of evil’. But actually, he possesses a strong inner morality and isn’t as evil as he seems. Much like finance.

What’s your favourite thing about working for Trailmix? The variety of my day-to-day, and being able to quickly have impact and get things done.

Lauren
Office Manager

Lauren’s role is to ensure the smooth and productive running of the Trailmix office, so that the team can deliver the best games possible. She brings expertise in managing teams, budgets and services to the position, along with a passion for wellbeing at work.

If you were a character in a video game, who would you be?
Someone once said my sneeze is how they imagine Princess Peach to sound...

What do you enjoy doing when you’re not working?
I have recently started aerial hoop classes.

What is your favourite word, and what does it mean?
Bubble - it just feels nice to say.

Yoojin
User Acquisition & Growth

Yoojin drives our game users growth. By using market insights and robust analysis, she implements effective marketing strategies. She has nine years of experience working on world-known gaming IPs at companies such as Come2Us, NHN and Ubisoft. 

What values drive you?
Learning new things. Life is all about learning and exploring. I treat my time as gold to learn as much as I can. 

What do you enjoy doing when you’re not working?
Watching K-drama (Korean drama). This helps a bit when I am homesick. 

What did you want to be when you grew up?
I wanted a job that allowed me to live anywhere in the world. Working in gaming growth makes it possible; I used to work in Seoul, then Paris and now I’m in London!

Jade
Game Designer

Jade is a Level Design whiz, responsible for making levels: concepting from scratch, balancing them and making sure they’re just right for our players. 

What first drew you to Trailmix? I think the biggest thing that drew me to Trailmix was the fact that we are a small startup company. I'm very people oriented and love working in small teams to make something amazing.

What do you enjoy doing when you’re not working? I really like playing competitive video games and play them a lot with my friends in my spare time. I also love creating digital art when I get inspired!

What is something in the games industry that you would like to fix? Better designed women in games. Too many games continue to design women that appeal to the male gaze, rather than more realistic and diverse characters that players can relate to. I think it's important to have diversity even in these fantasy worlds.

Constantin
Product Manager

Constantin is Trailmix’s Product Manager, making sure Love & Pies is as successful as it can be! He analyses the player data and market trends and ensures that the most impactful areas of development are being prioritized.

What first drew you to Trailmix? I'd been following Trailmix since their first funding round and had already played Love & Pies in soft launch. When I saw they were hiring for a Product Manager I had to explore it.

What values drive you?
Efficiency and fun!

If you were a character in a video game, who would you be? I wish I could say Nathan Drake from Uncharted, but I lack basically all of the skills for that. So the closest match is probably Pacman for his fear of ghosts, love of eating, and sound effects.

What is something in the games industry that you would like to fix? The idea that there is such a thing as a "real game" and that some games don't qualify for that title.

Ricardo
UI/UX Artist

UI/UX Artist Ricardo works with the design team to come up with the systems and screens our players interact with! He puts himself in the player's shoes to understand what we need to craft a fun and meaningful experience -  from the big cool moments to the tiniest details.

What past experience and credentials do you bring to your job?
All my life I’ve loved designing stuff for people to use, from my own Chrono Trigger fan websites to leading a group of like-minded artists to create a kick-ass 3D game from the ground up. I’ve had the pleasure of working with a lot of game companies, a combination of big players and small indies from all over the world including Brazil, Europe and the Middle East.

What’s your favourite thing about working for Trailmix?
The people and the atmosphere. Collaborating with open-minded talented people drives the best out of me and having the opportunity to be in a cool place while doing so fills me with energy!

Cats or dogs?
D O G S. Living with dogs is like living with your bros from high school. They can be messy, but they will always be there for you!

Cosmin
QA Lead

Cosmin is our one and only QA Lead, directing the quality assurance efforts at Trailmix - from testing our games to coordinating and working with relevant partners. Cosmin brings twelve years of QA experience to Trailmix, having worked on games across a wide range of platforms, including numerous mobile titles!

What’s the most important part of your job?  
Making sure the quality of our games is always super high.

What’s your favourite thing about working for Trailmix?

Hands down the people – a versatile and passionate group with lots of experience in the industry, working with them makes my days just better. But most importantly, they are good human beings and just nice to be around.

What do you enjoy doing when you’re not working?

Waking up early and running in a park or forest. Enjoying some crazy green smoothies and salads.

Panos
Marketing Artist

Panos is our Marketing Artist, he makes creatives that are used in our marketing campaigns. The main focus of his role is getting people hyped enough to download our games!

What’s the most important part of your job?
Finding the balance between being data-driven and keeping the creative freedom that's needed for creating interesting and pleasing marketing material.  

What is a typical day like for you?
A typical day starts with hot coffee, blues and a rainy view. Drawing stuff, animating stuff and reading KPIs, with tiny snack breaks in between. Later on I might hit the gym and pretend that I workout so I can justify all the chocolate calories.

If you were a character in a video game, who would you be?
I want to say Geralt of Rivia but I will go with Darth Revan *force lightning to the max*, you just cannot beat someone who walked on both sides of the Force

Oli
Game Developer

Our awesome game developer Oli works on core gameplay at Trailmix, making sure that our games always feel super fun to play!

What’s your favourite thing about working for Trailmix? Working in a small team where it feels like I have ownership and responsibility, and that my contributions go a long way. I love being able to think of ideas, pitch them,and feel empowered to implement it and try it out.


If you were a character in a video game, who would you be? I’d love to be some kind of blacksmith NPC in a video game. There’s something incredibly appealing to me about the idea of talking to random protagonists and characters that come into the shop, and also the zen-like nature of crafting things…


Tell us one unusual fact about you. Someone once tried to take my online username from me and I had to travel halfway across the country to fight them in a game of Smash Bros in order to keep it.


Cats or dogs? Dogs!

Jamie
Data Analyst

Data Analyst Jamie was first drawn to the game industry by tinkering with Source SDK and various game mods. Now he helps to ask and answer the big questions at Trailmix, analysing player behaviour to understand how we can make our games as great as possible.

What’s the most important part of your job? The most important part of my job is making sure that the right, most actionable questions are being worked on, and that the results are accurate.

What values drive you? I think I just enjoy learning really. I like to try new activities, meet new people, and challenge my way of thinking.  

What do you enjoy doing when you’re not working? I have a range of hobbies that I am quite average at… I’m somewhat of a dilettante. But I love Skating, Fantasy Football and Warhammer.

What 3 words would you use to describe Trailmix? Quality. Pragmatic. Fun!

Kaia
HR assistant and Good Dog

Kaia is responsible for cleaning up food from floors, guarding the office from delivery people, and using up her human’s resources.

What’s the most important part of your job?
People can tell me everything. I am a good listener and treat all information very confidentially.

What do you enjoy doing when you’re not working?
I am a huge gamer - a casual game of fetch is my favourite

What is your favourite word, and what does it mean?
Woof - it can mean anything!

Gromit
Cuddle Monster & Rascal

Gromit enjoys sniffing around, wagging his tail, and crying when his human goes for coffee. He was inspired to work in games after watching his humans play them, and loves getting treats and cuddles from the team.

If you were a character in a video game, who would you be?
Isabelle from Animal Crossing!

What is your favourite word, and what does it mean?
Good boy, not sure what it means but I seem to get treats along with it

Tell us one unusual fact about you
I think I'm secretly a cat. I am picky with my food, I like climbing up on the sofa, I prefer cat toys and I don't do what I'm told!

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