Growth Manager - Love & Pies

At Trailmix, our players are the reason we exist, and this drives our mission: to create delightful spaces where millions of people can flourish. Our hit game Love & Pies, launched in September 2021, has resonated with millions worldwide and we build free-to-play mobile games that are snackable yet filled with heart, humour, and stories that stick.

We’re a focused and highly collaborative team with a big creative spirit. We believe the best games are made when the people behind them feel inspired, supported, and proud of the work they do.

That’s why our values sit at the heart of how we work, shaping every decision and creative choice we make.

Trailmix Values

• We win as one: Success is shared, and collaboration fuels everything we do because great games are never built solo.
• We are resilient by nature: We adapt and rise stronger each time because every challenge is a chance to evolve.
• We are powered by our players: Every choice begins with them because when our players thrive, so do we.
• We are kind and direct:  We speak with honesty and care because clarity and compassion build the trust that makes us better.
• We stay curious and grow:  We ask, explore, and learn because curiosity keeps our creativity alive.
• We decide boldly and own fully: We move with courage and conviction because great ideas only matter when we stand behind them.

If you’re excited by meaningful creativity, true collaboration, and making games that bring people joy, you’ll feel right at home here, too.

The Opportunity

We are seeking a dynamic and versatile Growth Manager to join the Love & Pies team. This is a unique opportunity to take ownership of end-to-end, holistic marketing efforts - combining performance marketing, influencer campaigns, and full-funnel lifecycle initiatives. You’ll be part of a lean, agile team, executing impactful campaigns that engage our players and drive brand growth.

You’ll thrive in a fast-paced, hands-on environment, be open to learning new skills, and embrace the integration of AI tools to enhance marketing performance. If you’re ready to make a significant impact in a growing team and take on a broad, exciting range of marketing responsibilities, we’d love to hear from you.

The Day to Day:

• Execute the growth strategy for Love & Pies across the full players journey from upper-funnel optimisation to user acquisition, activation, retention, and additional revenue generation.  
• Optimize performance marketing efforts (both paid & organic), ASO and CRM - leveraging innovative tactics and AI-powered tools to drive efficiency and scale.
• Manage day-to-day UA operations, including campaign setup, creative briefing, performance monitoring, and reporting. Contribute to strategic channel mix planning and budget allocation.
• Drive influencer marketing efforts by identifying high-impact creators, and managing campaigns aligned with Love & Pies’ brand and business goals, and analyzing performance.
• Develop and optimize life cycle campaigns to boost engagement and maximize lifetime value.
• Coordinate marketing campaigns and in-game events in close collaboration with cross-functional teams—aligning creative, messaging, and in-game surveys to elevate player experience.
• Deliver actionable growth insights and performance data to senior leadership, providing strategic recommendations based on key metrics and market trends.
• This role is embedded within the Love & Pies team to ensure tight alignment across product and marketing, reporting directly to the Marketing Lead.

About You:

• Previous experience in gaming, mobile apps, or digital marketing agencies.
• Proven expertise in performance marketing (paid social, paid search, and UA,), with hands-on experience across platforms such as Meta, Google, TikTok, and more.
• Strong understanding of product marketing and deep experience in lifecycle marketing and customer retention strategies.
• Data-driven mindset—confident in using metrics and analytics to inform decision-making and assess campaign effectiveness.
• Comfortable working with data visualisation (Tableau) and familiar with emerging AI tools.  
• High attention to detail, highly organized, and proactive with a strong sense of ownership.

• Experience with tools like App Store Connect, Google Play Console, Sensor Tower, Geeklab, and any ASO or CRM platform is a plus.

At Trailmix, we care as much about how you work as what you deliver. We believe that when people feel safe, inspired, and proud of what they do  that passion flows directly into our games and ultimately our players feel it.

That means we’re looking for someone who:

• Builds impact through collaboration: You know the best work comes from shared perspectives and collective wins.
• Grows stronger through challenges: You adapt, stay positive, and help others find a way forward when things get messy.
• Keeps players at the heart of decisions: You design, create, and problem-solve with empathy, knowing players are our why.
• Communicates with clarity and care: You give feedback that builds trust, and you listen openly so ideas can flourish.
• Stays curious and lifts others up: You experiment, learn quickly, and share your discoveries generously, raising the bar for the whole team.
• Moves with courage and ownership: You make bold calls when it matters, and you stand by them with accountability.

We are a Hybrid Studio

We work from our Kings Cross studio together three days a week ( Monday, Thursday, and Friday), because we believe great games (and great teams) are built through genuine collaboration.

These days are focused, energised, and designed for impact:

• We solve problems faster
• We share ideas in the moment
• We drive decisions that move us forward

This rhythm helps us deliver our best work not just for each other, but for our players. It’s how we build momentum, grow together, and stay ahead in a fast-moving industry.

Our Benefits

• Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.
• Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.
• Building Connections: Join us every Friday for a team lunch. A chance to connect and recharge for the week ahead.
• Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.
• Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success.
• Caring for Your Wellbeing: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.
• Time to Recharge: Our holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.
• Surprise and Delight:  We want you to feel appreciated and valued with various gifts throughout the year and events, from team outings to themed parties.
• Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We’re committed to creating an inclusive culture where everyone can flourish and feel seen.

We believe it’s vital that players see themselves represented in the games they play; and in Love & Pies, we celebrate the beautiful diversity of life. The stories, characters, and relationships in our games reflect the people we are and the people we love.

We’re always excited to welcome more people who share our passion for designing games that truly include everyone.

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