Senior Game Writer

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We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

‍We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About the Role

As Senior Game Writer, you will deliver best-in-class storylines and dialogue for Love & Pies–and beyond. You’ll bring a deep understanding of episodic storytelling, a passion for showcasing equality and diversity through narrative, and thorough knowledge of the mobile gaming market.

As the creative vision-holder for the Love & Pies narrative, you’ll immerse yourself in its existing storylines and characters, becoming our L&P lore expert. You’ll drive the delivery of weekly game day and monthly event scripts, developing new storylines, characters and providing narrative input for features when needed. You’ll represent your discipline in leadership meetings and champion narrative to the rest of the studio.

You’ll collaborate closely with artists, designers, and developers, from early concept discussions through to the final delivery of content releases, to ensure that narrative elements are consistent with themselves, gameplay mechanics and visuals.

This is a hybrid role, based in our London studio. Weekly in-office days help us to facilitate close collaboration within the team.


  • Develop storylines, characters and conduct narrative design, using Miro, Final Draft, Google Sheets and other software
  • Understand narrative design systems in place within the company and create story that effectively utilizes these systems
  • Write polished, comedic, heartfelt dialogue for cutscenes, tutorials and other UI elements, maintaining and iterating on story tone, voice, personality, theme, and style
  • Work with production to create and maintain the narrative roadmap
  • Help represent narrative and its needs and priorities to the rest of Trailmix
  • Manage output of internal and freelance writers, reviewing and providing constructive feedback on scripts, dialogue, and in-game texts
  • Redraft and edit your own and other writers’ work
  • Work with marketing on narrative-led assets
  • Maintain narrative best practices and keep documentation maintained and up to date
  • Develop and iterate on all development and team processes linked to narrative
  • Conduct research to create authentic and immersive environments, storylines, and characters that resonate with players
  • Stay fully up to date with the Love & Pies game world, characters and storylines
  • Evaluate surveys and other player feedback and integrate them into story development
  • Conduct competitor research and integrate best practices from leading mobile games


  • Extensive experience writing for games, preferably spanning multiple stages of the game lifecycle
  • Expertise in writing engaging dialogue and incorporating game mechanics into the narrative
  • A proven ability to adapt style to the game’s existing themes and tone
  • Passion for casual mobile games and a sound understanding of our player's needs and preferences
  • Great communicator who thrives in cross-disciplinary collaborations
  • Previous experience managing the output of external writers

Our London Studio Location

At Trailmix, we've embraced a hybrid work model, balancing in-person collaboration and remote flexibility. Our team gathers at our vibrant studio in Kings X three days a week—Mondays, Thursdays, and Fridays—while enjoying the convenience of remote work for the remaining days.

Our Benefits

  • Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.
  • Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.
  • Building Connections: Join us every Friday for a team lunch courtesy of Just Eat -  a chance to connect and recharge for the week ahead..
  • Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.
  • Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.
  • Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.
  • Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.
  • Trailbreak: We close the office for one week each year to give the whole team time off to recharge and reset.
  • Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.
  • Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.
  • Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

© Trailmix Ltd.